During the Brewers/Cubs series this past weekend at Wrigley Field there was an enormous Miller Beer sign in right field. While that is injustice enough to the team and fans of their Northern rivals who happen to play at Miller Park... it gets worse... The sign read "We'd rather have a Pennant Chase than a Sausage Race".
An obvious ploy by Miller to try and win over some Cubs fans and sell more beer in the Chicago market (even though they can't buy Miller inside the stadium). How could they sell out like that? A rip right to the heart of loyal Brewer fans and Miller Beer drinkers. Apparently this is also not the first time they have had insulting billboards to Brewer fans specifically for the Brewers/Cubs series.
This all leads me to believe that Miller Brewing Company only cares about the almighty dollar and has no allegiance to the city in which its baseball team is named after or the city in which their headquarters is located which employs roughly 1,800 people. Some people may not care because they have no allegiance to Miller or any particular beer... but I do. I think that sign is a slap in the face to all of who enjoy Miller Beer products and Miller Park.
I implore you to treat that billboard as an insult as I have and well....drink more Leinenkugel's.
Ultimately, Brewer fans and Wisconsin residents will have the last laugh as we will be enjoying lots of sausage races throughout the Brewers journey to an exciting pennant race.
7 comments:
Lienie's has been owned by Miller for the last 20 years
I just checked that, and the anonymous poster is correct. Leinenkugel's is a subsidary of Miller Brewing. Plan B: some local micro brews.
I was at the game Friday. The billboard is huge. It has both the feeble slogan and the Miller Lite logo. I have always been loyal to Miller over others (which is a little dumb, I realize) but no need to any more. It's just dumb marketing. As if Cubs fans will be more loyal to a Milw. beer because that beer manufacturer is willing to make fun of their hometown. All this does is offend Brewers fans and make us a punch line in Chicago. I don't really see how this will make Miller more popular in Chicago. More importantly, I'm going to stop buying Miller for awhile.
Even if they do increase there Chicago sales by a few percentages, that is large for them. Chicago is a market they've been trying to tap into for some time, for good reason... there is a lot of consumers. Especially since a lot of them drink that swill Old Style, they have to figure they like their chances. I fully understand Miller wanting to sell more beer in Chicago... but what irks me is that they do it at the expense of Brewer fans and wisconsin residents. Making us a punchline is a very classless act.
I am going to start thinking of digs to make fun of the Cubs for their 100 year anniversary coming up since the last time they made it to the world series (1908).
I remeber last year there was a Miller Lite sign that showed several bottles of lite and said something like "The Real Brew Crew" They showed that on tv and Sutton had fun with it. Now that I think of it was that suppose to be a dig on us as well?
Try Sprechers they make beer and soda and they are locally owned.
I did hear that they had that sign say "the real brew crew" last year... I imagine that was meant to appeal to Cubs fans as well by insulting the Brewers.
Sprecher's would definately be a viable option for my beer switch. I'm guessing its a bit pricey though.
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